The morass of regulation that could slow even the best loyalty programs continues to grow. During this session, Tyler Thompson, Partner at Reed Smith, will take attendees through a high-level, “what should I be thinking about” tour of the current loyalty regulatory landscape.
Privacy, AI, direct marketing, loyalty terms, and one-off trip-ups will all be discussed at a practical level, designed to get brands thinking about their own risk and next steps.
Topics discussed include:
- The impacts of new privacy laws on loyalty, including loyalty-specific rules in states like Colorado.
- Direct-marketing-related class-action lawsuits and their impact on loyalty programs.
- Staying away from “algorithmic pricing” and similar AI obstacles.